AutoBrandX
Automotive branding, inventory-led marketing and reputation for dealerships, workshops and detailing studios.
ConfidentSpecificPractical
From inventory to ignition
Automotive communication should move a buyer from accurate stock information to a useful enquiry.
Graphic language: A swept apex lane passes three inventory markers and a clear showroom entry.
Composition: Use long aerodynamic cropping, inventory captions and a decisive diagonal; cards place identity on the stable outside edge.
Your new identity is selected. This complete kit follows that choice. Manage logo choices ↗
One identity. Every format.
5 lockups × 6 treatments. Selected vector artwork and original outlined lettering are preserved.
Browser & app icons.
Download favicon set ZIP ↗Show the exact chosen compact mark at favicon, browser-tab, app-icon and avatar sizes; retain any documented source matte or native counter shapes. Real 16 / 32 / 48 pixel ICO payloads; PNG exports at 16 / 32 / 48 / 96 pixels.
Light browser tabs
AutoBrandXactual pixels
actual pixels
actual pixels
Dark browser tabs
AutoBrandXactual pixels
actual pixels
actual pixels
App launcher previews
Maskable safe zone & Safari
192 / 512 px exports
Exact approved mono symbol
Complete favicon set ZIPMulti-size ICOOriginal SVGApple 180 PNGAndroid 512 PNGMaskable 512 PNGSafari pinned-tab SVGWeb manifestWebsite head snippetBrowser & app preview ↗Icon usage notes
The original SVG preserves the saved mark. Themed icon exports uniformly fit its existing paint; app tiles use opaque brand backgrounds. Manifest paths target a production root and can be adapted for a subpath.
Purposeful colour.
#E64A35
Primary
RGB 230, 74, 53
Approx. CMYK 0 / 68 / 77 / 10
RGB 230, 74, 53
Approx. CMYK 0 / 68 / 77 / 10
#D3D8DB
Secondary
RGB 211, 216, 219
Approx. CMYK 4 / 1 / 0 / 14
RGB 211, 216, 219
Approx. CMYK 4 / 1 / 0 / 14
#171C23
Ink
RGB 23, 28, 35
Approx. CMYK 34 / 20 / 0 / 86
RGB 23, 28, 35
Approx. CMYK 34 / 20 / 0 / 86
#FEF8F7
Paper
RGB 254, 248, 247
Approx. CMYK 0 / 2 / 3 / 0
RGB 254, 248, 247
Approx. CMYK 0 / 2 / 3 / 0
#FFFFFF
White
RGB 255, 255, 255
Approx. CMYK 0 / 0 / 0 / 0
RGB 255, 255, 255
Approx. CMYK 0 / 0 / 0 / 0
#111111
Black
RGB 17, 17, 17
Approx. CMYK 0 / 0 / 0 / 93
RGB 17, 17, 17
Approx. CMYK 0 / 0 / 0 / 93
sRGB master colours. CMYK values are unprofiled planning estimates. Use the contrast combinations documented in the guide.
A consistent voice in type.
Display / Sora
Make every automotive enquiry more purposeful
Use display type for headlines and short messages. Preserve the original logo lettering and artwork as supplied.
Body / Source Sans 3
Connect automotive positioning, inventory stories and reputation with a clear path from interest to a useful enquiry.
Regular for reading, semibold for labels. Font files and their licences are bundled.
Shapes with a shared origin.
A swept apex lane passes three inventory markers and a clear showroom entry. Keep supporting graphics decorative and outside the logo clear space.
Business cards & letterhead.
Print stationery for AutoBrandX. The card QR opens the brand website; the A4 letterhead keeps a clear writing area beneath its branded header.
Branded header and footer, with space for your letter.
Scan to visit autobrandx.com
Direct destination: https://autobrandx.com
Keep the QR's white border intact and print it at least 20 mm wide, including that border. The original vector file is included.
Print PDFs include 3 mm bleed and defined trim boxes. Keep writing inside the letterhead's documented text area.
A brand that shows up everywhere.
20 visual collateral pieces with brand-specific copy, plus a reusable email signature. SVG sources, PNG exports and print PDFs are included.
The same identity, in motion.
A lane sweeps past inventory markers toward the enquiry point. A single track marker travels around the apex.
A system you can keep using.
Print layouts include 3mm bleed. Follow the supplied trim boxes; have your print supplier confirm colour profile and brochure fold allowance. Website and contact copy comes from source website content.