AUTOBRANDX DEALERSHIP ENQUIRY & FOLLOW-UP CHECKLIST Working draft for business owners and teams. Review against your actual operations before publication or use. 01. Inventory and service information [ ] Identify the person responsible for updating vehicle stock and service availability. [ ] Check that listed vehicles, images, descriptions and prices match the business records. [ ] Confirm permitted use of manufacturer assets and identify any disclosure or offer terms requiring review. [ ] For workshops and detailing studios, describe service scope, exclusions and the quotation process clearly. 02. The brand before the enquiry [ ] Use the same approved business name, location, contact information and tone across key channels. [ ] Make the reason to choose the business specific: actual service process, verified expertise or a clearly explained offer. [ ] Give each major vehicle category or service a relevant destination instead of sending every visitor to the same generic page. [ ] Check that current signage, brochures, listing pages and follow-up material tell a consistent story. 03. Enquiry capture [ ] Ask for the vehicle or service of interest, location and a preferred contact method. [ ] Request only information needed for the first useful response; do not collect finance documents through a general marketing form. [ ] Explain who receives the enquiry and avoid silently adding the visitor to a marketing list. [ ] Record the source when available and label missing information honestly rather than guessing attribution. 04. Ownership and follow-up [ ] Assign a primary owner and a backup for each enquiry route. [ ] Define a next action for each status: new, contacted, qualified, scheduled, attended, closed or not proceeding. [ ] Agree a response and escalation process that the actual team can maintain; do not publish an untested response-time promise. [ ] Keep a record of the customer request, last action and agreed next contact while respecting opt-outs. 05. Test drives and service visits [ ] Confirm availability with the showroom or workshop before treating a requested visit as a booking. [ ] Give accurate location, timing and practical preparation information supplied by the client team. [ ] Distinguish scheduled visits from attended visits in reporting. [ ] Record cancellations, rescheduling and reasons for non-attendance when the customer volunteers them. 06. Genuine reputation work [ ] Invite genuine feedback neutrally; do not buy reviews or offer incentives for positive ratings. [ ] Identify who may approve a factual public response and who resolves the underlying service concern. [ ] Move sensitive transaction details to the authorised private channel. [ ] Publish customer stories only with permission, correct attribution and an accurate account of the work. 07. Measurement and decision-making [ ] Separate advertising activity from valid enquiries and from client-recorded business outcomes. [ ] Remove obvious duplicates and use a consistent definition of a relevant enquiry. [ ] Review qualification, attendance and response gaps before assuming more ad spend is the solution. [ ] Report the actual period, data source, exclusions and attribution limits; avoid guaranteed sales or invented uplift. 08. A brief for the next engagement [ ] State one primary business problem and the audience or location in scope. [ ] List the assets that already work and should be retained. [ ] Agree deliverables, quantities, revisions, client inputs, approvals and handover ownership. [ ] Separate service fees from media spend, shoots, subscriptions, integrations and professional reviews. Business: ____________________ Review owner: ____________________ Review date: ____________________ Agreed next action: ____________________ This is a proposed operational checklist, not legal advice or a guarantee of enquiries or sales. It contains no actual client data.