Automotive · brand studioMost automotive marketing problems are not creative problems. They start when a claim goes live that nobody checked, or a reply to a review says more than it should. This is a short working list of what to check first.
The rules and guidelines to check against
- ASCI guidelines on mileage, safety and performance claims
- Clear on-road price and finance-offer terms (RBI fair-practice expectations for lenders)
- Consumer protection guidelines on misleading offers
These are pointers for review, not legal advice. Confirm the specifics with a qualified adviser.
What a trustworthy automotive brand visibly shows
- Transparent on-road prices
- Accurate stock and specifications
- Service reviews with replies
- Named sales and service contacts
Questions we are asked most
How can a car dealership convert more online leads?
Respond within hours, confirm availability honestly, offer a specific test-drive slot and assign a named salesperson. Most leads are lost to slow or generic follow-up, not to price.
What should car ads disclose?
Which variant the price applies to, what is included in on-road price, offer validity and finance terms. Mileage and safety claims should reference the tested standard.
A quick pre-publication check
- Prices and offers show what is included, and finance terms are disclosed.
- Every enquiry is contacted and offered a test drive within hours, not days.
- Your dealership is known for something beyond the manufacturer’s brand.
If any of these is a “no”, fix it before spending on promotion. You can score all eight checks in two minutes with the free brand health check.
Want this checked for your new-car dealership?
Marketing connected to your actual inventory and showroom follow-up—not just lead forms. Start with diagnose the problem from ₹25,000, or take the free two-minute brand check.
