Ads still show sold vehicles, stock and prices don’t match, nobody owns each enquiry and test-drive follow-up gets missed.
Automotive / Capabilities
A connected set
of disciplines.
Commission the work the business needs. Understand the tangible deliverables, dependencies and handover before you commit.
What we actually fix
Marketing connected to your actual inventory and showroom follow-up—not just lead forms.
Posts, videos, pages and ads are deliverables. The engagement is about one thing: more of an attended test drive.
Inventory-linked vehicle presentation, approved offer updates, sold-stock removal, salesperson assignment, follow-up stages and attended test-drive reporting—with a service-booking version for workshops.
Keeping showroom stock, salesperson follow-up and the customer journey aligned every single day.
- Valid enquiries
- Contacted enquiries
- Attended test drives
- Recorded sales
We compare like-for-like periods, so you see what actually changed—not just what went up.
How buyers and owners find and choose you
The automotive marketing funnel.
Seven steps, one journey.
Every stage is a place buyers and owners can be lost. We look at the whole path—not just the ads at the top.
- 01SearchGoogle · Maps · car portals · InstagramSEO, Maps & listings
- 02DiscoverStock & model pagesBrand & service pages
- 03TrustAccurate prices · reviews · dealer detailsReputation & proof
- 04ContactCall · WhatsApp · formEnquiry handling
- 05Test driveTest drive bookedBooking handoff
- 06BuyPurchase or service jobThe real experience
- 07RetainService reminders · reviews · referralsFollow-up & recall
Most automotive businesses spend at the top of the funnel but lose people at contact and test drive. Find your leak in two minutes
Branding · Marketing · Reputation
The right work.
Working together.
Start with one priority or connect all three. Every engagement has defined deliverables and an approval owner.
01 / Connected discipline
Branding
A consistent identity and a message people can understand.
Typical deliverables
Explore the scope - Dealership positioning and local differentiation
- Showroom and workshop identity system
- Vehicle-listing presentation templates
02 / Connected discipline
Marketing
Pages, channels and follow-up connected to a useful next step.
Typical deliverables
Explore the scope - Priority inventory content calendar
- Model- or service-specific landing pages
- Scoped local paid campaigns where appropriate
03 / Connected discipline
Reputation
Accurate profiles, genuine feedback and a responsible response process.
Typical deliverables
Explore the scope - Genuine service-feedback collection
- Review response and escalation workflow
- Vehicle and offer accuracy checks
Complete service catalogue
Everything we can do
for your business.
Beyond the three core disciplines: every service available to your industry, grouped by what it helps with.
Dealership brand & showroom
- Dealership positioning & local differentiation
- Showroom & workshop branding
- Sales & service collateral
- Staff uniform & customer-touchpoint design
- Vehicle delivery experience design
Inventory & lead generation
- Vehicle listing photography & templates
- Model & offer landing pages
- Google & Meta lead campaigns
- Marketplace listing management
- Walkaround & review videos
Sales & service follow-up
- Lead routing & CRM stages
- Test-drive booking & confirmation
- Service reminder campaigns
- Trade-in & exchange enquiry flow
- Finance & insurance enquiry handoff
Reputation & loyalty
- Post-delivery & post-service feedback
- Review response management
- Customer delivery stories
- Referral & loyalty programme design
- Complaint-theme reporting
Digital foundation
- Website design & development
- Search engine optimisation (SEO)
- Google Business Profile & local listings
- Landing pages & conversion forms
- Analytics & tracking setup
Automation & AI
- CRM & enquiry pipeline setup
- WhatsApp Business & auto-replies
- Chatbot & AI assistant
- Email & message automation
- Reporting dashboards
Work in practice
See the thinking.
Inspect the work.
Illustrative design studies—not past client campaigns or claimed performance results.
A coherent brand direction.
Dealership positioning and local differentiation, supported by showroom and workshop identity system.
A more useful next step.
Qualified enquiry and assigned owner, with explicit ownership and a record of what happens next.
A responsible trust process.
Genuine service-feedback collection, linked to review response and escalation workflow.
Prices, inventory, financing examples and manufacturer permissions require client approval. Advertising spend, vehicle filming and sales calling are separately scoped.
The next considered step
Inventory. Intent. Action.
Let’s start there.
Tell us what feels unclear, disconnected or difficult to manage. We will help you define a practical first scope.